Showing up in AI answers
Practical guides on GEO and AEO, for local businesses and agencies, without the jargon.
What GEO and AEO are
The concepts, in plain language.
AEO vs GEO: what's the difference, and which one matters to a local business
AEO and GEO are two names for showing up in AI answers. Where each one comes from, what each one measures, and why the work is the same for a local business.
23 October 2026What is GEO (Generative Engine Optimization) and how to do it
GEO is the work of getting a business into the answers of ChatGPT, Perplexity, Gemini and Claude. How it differs from SEO, what AI reads, how it is measured and the three steps that move the score.
23 October 2026
For your business
What to do so AI can find and recommend a local business.
How a restaurant gets recommended by AI
What ChatGPT and other AI assistants need to know about a restaurant before they recommend it: the menu as text, features, Restaurant markup, opening hours and reviews.
25 September 2026What is llms.txt and how to create one for your business
A plain text file that summarises your business for AI assistants: what to include, a ready-to-adapt example and how to add it to your website.
25 September 2026How to show up in ChatGPT answers: a guide for local businesses
Six steps, in order of impact, so that ChatGPT, Perplexity, Gemini and Claude can find and recommend your business.
25 September 2026Why doesn't AI recommend my business?
The five most common reasons a local business is left out of AI answers, and what to do about each one.
25 September 2026
For agencies and marketing teams
How to measure, sell and report AI visibility to clients.
How to sell AEO and GEO to your clients: a guide for agencies
How to turn AI visibility into a monthly service: start with a measurement, what to measure and fix, how to package it and what not to promise.
26 October 2026How to check whether ChatGPT mentions a brand (and why one question isn't enough)
How to check by hand whether ChatGPT and Perplexity mention a brand, how to turn the answers into a score with a margin of error, and what to look for in a tool.
26 October 2026AI visibility report template: what to include every month
The eight sections of a monthly report on how AI talks about a client, in order, and five rules to keep it honest.
26 October 2026